Our Company has actually rapidly gotten a track record for developing perfectly crafted style for positive ladies, who understand their own design. From the start, Our Company has actually had a clear vision and focus, to develop economical and elegant clothes, paying attention to the design and style of each piece.

The brand name is underpinned with a spontaneous and ultra-feminine visual. It has a quintessentially 'English' mind set, and blends timeless shapes with abundant colors, textures and strong prints. Under the imaginative instructions of the creator, each collection is produced by our internal style group, to make sure that the real essence of the brand name is caught in every design.

As an independent brand name we've had remarkable development, we've formerly won the Draper's 'Brand of The Year' award, and we now have a portfolio of over 1000 stockists worldwide, throughout 32 nations. Our Company intends to influence females - in style and in their ideas.